We measure traffic, not people.
A care compliance platform should hold data to a higher standard — including its own. That is why our own analytics is cookieless and first-party: no cookies, no IP addresses stored, no cross-site tracking, and nothing ever sold. Google Analytics and Google Ads run only if you allow them in the cookie banner.
Analytics, done the right way
We only want to know which pages are useful and where visitors come from — never who you are. Every design choice below follows from that.
Our own counter sets no cookies
Our first-party visit counter sets no cookies, so it runs whatever you choose in the banner. Google Analytics and Google Ads are separate: they set cookies only if you allow them.
No IP addresses stored
Visitor IP addresses are never written to our database. We derive an approximate, anonymous visitor count from a daily-rotating salted hash that cannot be reversed to identify anyone.
No cross-site tracking, no profiles
Our own analytics does not follow people across other websites or build profiles, and we never sell data. If you allow advertising cookies, Google Ads measures whether our adverts led to an enquiry.
First-party and self-hosted
Our own measurement runs on our own UK infrastructure. Google Analytics and Google Ads scripts load in consent-denied mode and set no cookies unless you allow them.
Exactly what we collect — and what we never do
No ambiguity. Here is the full picture of our website measurement.
What we count
- Page path visited (e.g. /pricing)
- Referring source, in broad buckets (search, direct, AI assistant, referral)
- Device type (desktop, mobile, tablet)
- Country, at country level only
- An anonymous, daily-rotating visitor hash for approximate unique counts
What we never do
- Cookies or persistent identifiers (in our own analytics)
- IP addresses (never stored)
- Names, emails, or any personal details from browsing
- Cross-site or cross-session tracking
- Anything sold or shared with advertisers
Why this matters for care providers
You trust us with some of the most sensitive data there is — records about vulnerable people in your care. Data protection is not a feature we bolt on; it is how we work by default. Running privacy-first analytics on our own website is a small, visible proof of that principle. If we hold our marketing pages to this standard, you can judge how we treat the data that actually matters.
- Aligned with GDPR data-minimisation and PECR expectations by design.
- Third-party tags are off until a visitor agrees, which keeps processors to a minimum.
- A clear, honest posture you can point to in your own DSPT and governance evidence.
Compliance you can see, all the way down
Explore how the same standard runs through the whole platform.
Privacy is one pillar of a connected ecosystem
Cookieless analytics is one small proof of a bigger principle: MyCareAudit is a single, connected compliance ecosystem where audit, governance, care records and data protection all share one backbone.